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• The oldest date so far from pre-historic remains in Samoa has been calculated by New Zealand scientists to a likely true age of circa 3,000 years ago from a Lapita site at Mulifanua during the 1970s.

• The origins of the Samoans is closely linked to modern research about Polynesia in various scientific disciplines such as genetics, linguistics and anthropology. Scientific research is ongoing although a number of different theories exist, including one proposing that the Samoans originated from Austronesian predecessors during the terminal eastward Lapita expansion period from Southeast Asia and Melanesia between 2,500 and 1,500 BCE. The Samoan origins are currently being reassessed due to new scientific evidence and carbon dating findings from 2003 and onwards.

• Intimate sociocultural and genetic ties were maintained between the eastern Lapita colonies and the archaeological record supports oral tradition and native genealogies that indicate inter-island voyaging and intermarriage between prehistoric Samoans, Fijians, and Tongans.

• Contact with Europeans began in the early 18th century. Jacob Roggeveen (1659–1729), a Dutchman, was the first known European to sight the Samoan islands in 1722. This visit was followed by a French explorer by the name of Louis-Antoine de Bougainville (1729–1811), the man who named them the Navigator Islands in 1768. Contact was limited before the 1830s which is when English missionaries and traders began arriving.

• Mission work in Samoa had begun in late 1830 by John Williams, of the London Missionary Society arriving in Sapapali'i from The Cook Islands and Tahiti. By that time, the Samoans had gained a reputation of being savage and warlike, as violent altercations had occurred between natives and French, British, German and American forces, who, by the late nineteenth century, valued Samoa as a refueling station for coal-fired shipping and whaling. According to Barbara A. West, "The Samoans were also known to engage in “headhunting,” a ritual of war in which a warrior took the head of his slain opponent to give to his leader, thus proving his bravery."

• The Germans in particular began to show great commercial interest in the Samoan Islands, especially on the island of 'Upolu where German firms monopolized copra and cocoa bean processing; the United States laid its own claim and formed alliances with local native chieftains, most conspicuously on the islands of Tutuila and Manu'a (which were later formally annexed to the USA as American Samoa).

• Britain also sent troops to protect British business enterprise, harbour rights, and consulate office. There followed an eight-year civil war, where each of the three powers supplied arms, training, and in some cases, combat troops to the warring Samoan parties. All three sent warships into Apia harbour, and a larger-scale war seemed imminent, until a massive storm damaged or destroyed the warships, ending the military conflict.

• From the end of World War I until 1962, New Zealand controlled Samoa as a Class C Mandate under trusteeship through the League of Nations. There followed a series of New Zealand administrators who were responsible for two major incidents. In the first incident, approximately one fifth of the Samoan population died in the Influenza epidemic of 1918-1919. In 1919 The Royal Commission of Inquiry into the Epidemic concluded that there had been no epidemic of pneumonic influenza in Western Samoa before the arrival of the 'SS Talune' from Auckland on the 7 November 1918, which was allowed to berth by the NZ administration in breach of quarantine; that within seven days of this ship's arrival influenza had become epidemic in Upolu and had then spread rapidly throughout the rest of the territory.

• The second major incident arose out of an initially peaceful protest by the Mau (literally translates as "strongly held opinion"), a non-violent popular movement which had its beginnings in the early 1900s on Savai'i and led by Lauaki Namulauulu Mamoe, an orator chief deposed by Solf. In 1909, Lauaki was exiled to Saipan and died en route back to Samoa in 1915.

• By 1918, Samoa had population of some 38,000 Samoans and 1,500 Europeans. By the late 1920s the resistance movement against colonial rule had gathered widespread support during the mistreatment of the Samoan people by the New Zealand administration. One of the Mau leaders was Olaf Frederick Nelson, a half Samoan and half Swedish merchant. Nelson was eventually exiled during the late 1920s and early 1930s, but he continued to assist the organization financially and politically. In following the Mau's non-violent philosophy, the newly elected leader, High Chief Tupua Tamasese Lealofi, led his fellow uniformed Mau in a peaceful demonstration in downtown Apia on 28 December 1929.

• The New Zealand police attempted to arrest one of the leaders in the demonstration. When he resisted, a struggle developed between the police and the Mau. The officers began to fire randomly into the crowd and a Lewis machine gun, mounted in preparation for this demonstration, was used to disperse the Mau. Chief Tamasese was shot from behind and killed while trying to bring calm and order to the Mau demonstrators, screaming "Peace, Samoa". Ten others died that day and approximately 50 were injured by gunshot wounds and police batons.

• That day would come to be known in Samoa as Black Saturday. The Mau grew, remaining steadfastly non-violent, and expanded to include a highly influential women's branch. After repeated efforts by the Samoan people, Western Samoa gained independence in 1962 and signed a Friendship Treaty with New Zealand. Samoa was the first country in the Pacific to become independent. In 2002, New Zealand's prime minister Helen Clark, on a trip to Samoa, formally apologised for New Zealand's role in these two incidents.

• In July 1997, the constitution was amended to change the country's name from Western Samoa to Samoa. The U.S. territory of American Samoa protested the move, asserting that the change diminished its own identity. American Samoans still use the terms Western Samoa and Western Samoans to describe the independent State of Samoa and its inhabitants.

• While the two Samoas share language and ethnicity, their cultures have recently followed different paths, with American Samoans often emigrating to Hawaiʻi and the U.S. mainland, and adopting many U.S. customs, such as the playing of American football and baseball. Western Samoans have tended to emigrate instead to New Zealand, whose influence has made the sports of rugby and cricket more popular in the western islands. Travel writer Paul Theroux noted that there were marked differences between the societies in Samoa and American Samoa.

• Samoa is made up of eleven itūmālō (political districts). These are the traditional eleven districts that were established well before European arrival. Each district has its own constitutional foundation (faavae) based on the traditional order of title precedence found in each district's faalupega (traditional salutations).

• The capital village of each district administers and coordinates the affairs of the district and confers each districts' paramount title, amongst other responsibilities. For example, the District of A'ana has its capital at Leulumoega. The paramount title of A'ana is the TuiA'ana. The orator group which confers this title - the Faleiva (House of Nine) - is based at Leulumoega. This is also the same for the other districts. In the district of Tuamasaga, the paramount title of the district - The Malietoa title - is conferred by the FaleTuamasaga based in Afega.

• including islands Manono, Apolima and Nu'ulopa including the Aleipata Islands and Nu'usafe'e Island smaller parts also on Upolu (Salamumu (incl. Salamumu-Utu) and Leauvaa villages)

• The country is located east of the international date line but in 2011, Samoan Prime Minister Tuilaepa Sailele announced his country would move the International Date Line to the east of the country, so that Samoa would lie to the west of the date line.

• Samoa is south of the equator, about halfway between Hawai‘i and New Zealand in the Polynesian region of the Pacific Ocean. The total land area is 2,934 km² (slightly smaller than the U.S. state of Rhode Island), consisting of the two large islands of Upolu and Savai'i which account for 99% of the total land area, and eight small islets. The land area is about the size of the two Hawaii islands Oahu and Maui combined.

• These are the three islets in the Apolima Strait (Manono Island, Apolima and Nu'ulopa), the four Aleipata Islands off the eastern end of Upolu (Nu'utele, Nu'ulua, Namua, and Fanuatapu), and Nu'usafe'e (less than 0.01 km² - 2½ acres - in area and about 1.4 km (0.9 mi) off the south coast of Upolu at the village of Vaovai). The main island of Upolu is home to nearly three-quarters of Samoa's population, and its capital city is Apia.

• The country currency is the Samoan tālā, issued and regulated by the Central Bank of Samoa. The economy of Samoa has traditionally been dependent on agriculture and fishing at the local level. In modern times, development aid, private family remittances from overseas, and agricultural exports have become key factors in the nation's economy. Agriculture employs two-thirds of the labour force, and furnishes 90% of exports, featuring coconut cream, coconut oil, noni (juice of the nonu fruit, as it is known in Samoan), and copra.

• Outside of a large automotive wire harness factory (Yazaki Corporation), the manufacturing sector mainly processes agricultural products. Tourism is an expanding sector which now accounts for 25% of GDP. Tourist arrivals have been increasing over the years with more than 100,000 tourists visiting the islands in 2005, up from 70,000 in 1996.

• The Samoan government has called for deregulation of the financial sector, encouragement of investment, and continued fiscal discipline. Observers point to the flexibility of the labour market as a basic strength for future economic advances. The sector has been helped enormously by major capital investment in hotel infrastructure, political instability in neighboring Pacific countries, and the 2005 launch of Polynesian Blue a joint-venture between the government and Virgin Airlines.

• Samoa is a fertile, fruitful, productive archipelago. In the period before German colonization, it produced mostly copra. German merchants and settlers were active in introducing large scale plantation operations and developing new industries, notably cocoa bean and rubber, relying on imported labourers from China and Melanesia. When the value of natural rubber fell drastically, about the end of the Great War (World War I), the New Zealand government encouraged the production of bananas, for which there is a large market in New Zealand.

• Because of variations in altitude, a large range of tropical and subtropical crops can be cultivated, but land is not generally available to outside interests. Of the total land area of 2,934 km² (725,000 acres), about 24.4% is in permanent crops and another 21.2% is arable. About 4.4% is Western Samoan Trust Estates Corporation (WSTEC).

• The staple products of Samoa are copra (dried coconut meat), cocoa bean (for chocolate), and bananas. The annual production of both bananas and copra has been in the range of 13,000 to 15,000 metric tons (about 14,500 to 16,500 short tons). If the rhinoceros beetle in Samoa were eradicated, Samoa could produce in excess of 40,000 metric tons (44,000 short tons) of copra. Samoan cocoa beans are of very high quality and used in fine New Zealand chocolates. Most are Criollo-Forastero hybrids. Coffee grows well, but production has been uneven. WSTEC is the biggest coffee producer. Rubber has been produced in Samoa for many years, but its export value has little impact on the economy.

• Other agricultural industries have been less successful. Sugarcane production, originally established by Germans in the early 20th century, could be successful. Old train tracks for transporting cane can be seen at some plantations east of Apia. Pineapples grow well in Samoa, but beyond local consumption have not been a major export.

• Samoa has a population of 182,265 of which 92.6% are Samoans, 7% Euronesians (people of mixed, European and Polynesian ancestors) and 0.4% are Europeans, per the CIA World Factbook. About three-quarters of the population live on the main island of Upolu. Only the Māori of New Zealand outnumber Samoans among Polynesian groups.

• The fa'a Samoa, or traditional Samoan way, remains a strong force in Samoan life and politics. Despite centuries of European influence, Samoa maintains its historical customs, social and political systems, and language. Cultural customs such as the Samoa 'ava ceremony are significant and solemn rituals at important occasions including the bestowal of matai chiefly titles. Items of great cultural value include the finely woven 'ie toga.

• Samoan mythology includes many gods with creation stories and figures of legend such as Tagaloa and the goddess of war Nafanua, the daughter of Saveasi'uleo, ruler of the spirit realm Pulotu. Other legends include the well known story of Sina and the Eel which explains the origins of the first coconut tree.

• Some Samoans are spiritual and religious, and have subtly adapted the dominant religion of Christianity to 'fit in' with fa'a Samoa and vice versa. As such, ancient beliefs continue to co-exist side-by-side with Christianity, particularly in regard to the traditional customs and rituals of fa'a Samoa. The Samoan culture is centered around the principle of vāfealoa'i, the relationships between people. These relationships are based on respect, or fa'aaloalo. When Christianity was introduced in Samoa, most Samoan people converted. Currently 98% of the population identify themselves as Christian. The other 2 percent either identify themselves as irreligious, or do not belong to any congregation.

• Some Samoans live a communal way of life, participating in activities collectively. Examples of this are the traditional Samoan fale (houses) which are open with no walls, using blinds made of coconut palm fronds during the night or bad weather.

• The Samoan word for dance is siva with unique gentle movements of the body in time to music and which tells a story, although the Samoan male dances can be more physical and snappy. The sasa is also a traditional dance where rows of dancers perform rapid synchronised movements in time to the rhythm of wooden drums (pate) or rolled mats. Another dance performed by males is called the fa'ataupati or the slap dance, creating rhythmic sounds by slapping different parts of the body. This is believed to have been derived from slapping insects on the body.

• The form and construction of traditional architecture of Samoa was a specialised skill by Tufuga fai fale that was also linked to other cultural artforms.

• As with other Polynesian cultures (Hawai'ian, Tahitian and Māori) with significant and unique tattoos, Samoans have two gender specific and culturally significant tattoos. For males, it is called the Pe'a and consists of intricate and geometrical patterns tattooed that cover areas from the knees up towards the ribs. A male who possesses such a tatau is called a soga'imiti. A Samoan girl or teine is given a malu, which covers the area from just below her knees to her upper thighs.

• The main sports played in Samoa are rugby union, Samoan cricket and netball. Rugby Union is the national football code of Samoa. In Samoan villages, volleyball is also popular.

• Rugby union is very popular in Samoa and the national team, nicknamed the Manu Samoa, is consistently competitive against teams from vastly more populous nations. Samoa has competed at every Rugby World Cup since 1991, and made the quarter finals in 1991, 1995 and the second round of the 1999 world cup. At the 2003 world cup, Manu Samoa came close to beating eventual world champions, England. Samoa also played in the Pacific Nations Cup and the Pacific Tri-Nations The sport is governed by the Samoa Rugby Football Union, who are members of the Pacific Islands Rugby Alliance, and thus, also contribute to the international Pacific Islanders rugby union team.

• At club level there is the National Provincial Championship and Pacific Rugby Cup Prominent Samoan players include Pat Lam and Brian Lima. In addition many Samoans have played for or are playing for the New Zealand All Blacks. They also took home the cup at Wellington and the Hong Kong Rugby Sevens in 2007—for which the Prime Minister of Samoa, also Chairman of the national rugby union, Tuila’epa Sa’ilele Malielegaoi, declared a national holiday. They also were the IRB World Sevens Series Champions in 2010 capping a year of achievement for the Samoans, following wins in the USA, Australia, Hong Kong and Scotland Sevens tournaments.

• Rugby league is also popular amongst Samoans, with Samoa reaching the quarter finals of the 2000 Rugby League World Cup. Many Samoans and New Zealanders or Australians of Samoan descent play in the Super League and National Leagues in Britain. Examples are Va'aiga Lealuga Tuigamala who represented the New Zealand All Blacks, then became the first million dollar player to be contracted out to Rugby League to play for Wigan, then played Rugby Union for Newcastle Falcons before representing Samoa. Ta'ane Lavulavu of Workington Town, Maurie Fa'asavalu of St Helens and David Fatialofa of Whitehaven.

• Samoans have been very visible in boxing, kickboxing, wrestling, and sumo; some Samoan sumos, most famously Musashimaru and Konishiki have reached the highest rank of Ozeki and yokozuna. Despite the relatively small population of the islands many Samoans and people of Samoan descent have reached high ranks in many professional sports leagues.

• American Football is occasionally played in Samoa, reflecting its wide popularity in American Samoa, where the sport is played under high school sanction. About 30 ethnic Samoans, many from American Samoa, currently play in the National Football League. A 2002 article from ESPN estimated that a Samoan male (either an American Samoan, or a Samoan living in the mainland United States) is 40 times more likely to play in the NFL than a non-Samoan American.